Maximizer CRM Software

Maximizer CRM Software Review

Introduction

The current economic situation has placed a large strain on businesses and industries, prompting the need for more cost-effective and practical business practices. It is more critical than ever to maximize the value of relationships with customers that bring in most of the profits in the business, while at the same time continue to drive the efforts in bringing in more customers. This is made possible through the acquisition of the Maximizer CRM that can help the business make its customer contact management system much more efficient. The implementation of the product results in more productive sales and marketing group.

Summary and Product Overview of Maximizer CRM

Maximizer was previously a product line from Modatech when it was acquired in 1995 by Multiactive Software. In 2002, Multiactive changed its name to Maximizer Software Inc. and decided to establish the headquarters of the company in Vancouver, Canada. The change was due to Multiactive's shift in focus to Customer Relationship Management or CRM for SMBs or Small and Medium-sized Businesses.

A member of the British Columbia Technology Industry Association, Maximizer offers software to increase sales and revenue, streamline marketing effort, and to manage and enhance customer service and support. Maximizer has four editions and a variety of add-on options and modules that can match the diverse needs of a company.

Key Features of the Product

Maximizer has four editions and a variety of add-on options and modules.
• Entrepreneur Edition - geared towards entrepreneurs and professionals
• Group Edition - catering to small businesses
• Professional Edition - designed for small to medium sized businesses
• Enterprise Edition - for medium sized businesses
The award winning Maximizer Entrepreneur edition is easily configurable out of the box and is ideal for small businesses, realtors, financial advisors, sales and marketing professionals from all kind of industries. On the other hand, the Maximizer CRM for Group, Professional and Enterprise editions are geared towards larger organizations and provide full-function CRM features including automation for marketing, customer service and support. The Maximizer CRM can be accessed anywhere from the Web and even through the latest mobile devices.

The Maximizer CRM features include:

• Management of contacts and accounts
• Management of opportunities
• Automation of the sales force
• Can be fully integrated with Microsoft Office
• Can be integrated with the QuickBooks and Microsoft GP accounting software
• Mobile accessibility through BlackBerry and other Windows Mobile devices
• On the fly reporting which can be exported to Excel
• Customer service and support
• Management of partner relationship
• Automation of workflows
• Processing features for e-Commerce and online payments
• Can be integrated with Microsoft Exchange
Customer Base

Maximizer CRM has been in the forefront in providing contact management solutions to small and medium scale businesses for over ten years. There are over a million sold licenses worldwide representing more than 120,000 customers in its three operating regions, basically the Americas; Europe, Middle East and Africa; and the Asia Pacific. Clients range from individual entrepreneurs and professionals with small and mid-sized businesses, to large multinational corporations that include big names such as Ericsson, Siemens, HSBC, Singapore Airlines, Nestle, Ipsos, Cathay Pacific and the Bank of New York.

Strengths and Weaknesses

Maximizer CRM is a proven tool that can be used both for account management and managing the workflow process. It is compatible and easily integrated to popular platforms and applications and this makes it easy to use. However, some users admit that it is not very easy to set-up Maximizer software and some have also complained about certain set-up issues related to usage of address books from workgroups. However, good technical support is provided by Maximizer to address any glitches that users may encounter.

Product Costing

Depending on the version, the Maximizer CRM program can be bought or downloaded for a reasonable price of $499 for the version 10, while competitive prices can be quoted for the Enterprise versions. The pricing is good and affordable for small and medium size businesses and the memory requirement for installation averages at 300MB. The great thing here is that Maximizer offers a 30 day trial period using a free trial version that can be renewed up to two times. This will definitely turn out to be a cost-effective solution for your contact management needs.